PANCAKE DAY RETAIL ACTIVATION
Role
Lead Designer
Description
Working in collaboration with ASDA’s internal marketing team I led the design and development of the ‘pancake day’ activation. The project included visual identity, POS design, packaging and installation.
Discipline
Art Direction
Design
Illustration
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/2ac9aac6-3d18-49f2-b074-41dbbb0e836d_rw_1920.jpg?h=1abd38a173df718770df5c5c9adbe8a0)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/8e105ec3-8566-4628-ba85-e20760ecb45a_rw_1920.jpg?h=c9a9279e95289d3f29ab20a84b6f09c2)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/c8c0e7c6-94e0-4302-8874-f88915b4fc59_rw_1920.jpg?h=57abc48806b313702d739b4f4be5eb8b)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/ab80c970-4fc7-464e-b725-deec7e38b857_rw_1920.jpg?h=9b547748f41a7b133c882821bc2f729f)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/7fa73815-ad73-4bfc-bf8b-dbb32764630e_rw_1920.jpg?h=c6b423724fa54a545f938ccb1a71807e)