BRAND BOOK 2.0
Art Director / Lead Designer
Working in collaboration with ASDA’s internal marketing team I led.the design and development of ASDA’s brand book. The aim of the brief was to capture the personality of ASDA creating a true brand expression.
ASDA was formed in 1949. So to help tell the clients story I looked at inspiration from that era of design. 1. Typography / Photography 2. Pattern / Repetition 3. Twee products with bespoke illustration