BRAND BOOK 2.0
Role
Art Director / Lead Designer
Description
Working in collaboration with ASDA’s internal marketing team I led.the design and development of ASDA’s brand book. The aim of the brief was to capture the personality of ASDA creating a true brand expression.
Discipline
Art Direction
Logo Design
Illustration
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/671b81bc-65ba-4073-908d-83e9f7d46f88_rw_1920.jpg?h=a651e6de0c2979e886c667892f5e17e3)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/ff7f473b-6b1a-4d31-9638-81091e4788cc_rw_1920.jpg?h=b92ed89d790b854366498cff35c15c2d)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/e71f7015-3de3-43ad-b954-6e1c8d38e9ee_rw_1920.jpg?h=de3371651017aaa7a7db89323456d460)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/91c308c2-3a9f-43cd-bc29-439f790dd463_rw_1920.jpg?h=53e254c7c1becac36d6b3638f4e7b70d)
Description
ASDA was formed in 1949. So to help tell the clients story I looked at inspiration from that era of design. 1. Typography / Photography 2. Pattern / Repetition 3. Twee products with bespoke illustration
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/ede35ba4-f83d-4178-9987-152dc29663bc_rw_1920.jpg?h=9b93297c80ca3055d61e5700992f43b6)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/9c6a3635-67cc-4ce9-976b-f4b248df9707_rw_1920.jpg?h=5a7a29b45f2584b1cdfb00a1ee25cd12)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/db34cd82-9c92-4872-b362-aa487dd29762_rw_1920.jpg?h=d5905d1bb1684b9ac9e6a8ccb5111d5e)
![](https://cdn.myportfolio.com/93249fbc-d70e-43f7-b1ec-bb007ed9e977/cc1942ed-096c-4da2-b681-f2c1e70f1790_rw_1920.jpg?h=2fd3c9d9844a32f91417dc3bcb41e5bb)